Our Approach to content creation From Mindshare to market share
ContentContinuum's four-step process ensures efficient development of effective content.
We recommend that you start with our Content Strategy Analysis. -Our content strategy analysis evaluates the alignment of your current messaging and content delivery with your communications goals. -Optimal alignment can make a huge difference to your communications effectiveness.
Steps 1 & 2: We examine your current goals, branding, desired target audience. We also review the content that you are currently delivering and how you are delivering it. Step 3: We assess your target audience through primary (usually interviews) and secondary research to determine if your brand personality and messaging are resonating with your target and to identify any weaknesses. We also want to evaluate whether your chosen delivery vehicles are optimal for reaching your target audience. Step 4: How do your communications stack up against best practices? Step 5: From this research and our corresponding findings and analysis, we will make recommendations regarding your communications and content development strategy. This will help you to hone your branding and communications and will help us to create the most effective content possible.