Content Strategy Analysis
We strive to meet your content needs at ContentContinuum. Here are a few of our services.
Our Content Strategy Analysis can boost your communications effectiveness exponentially. You will gain a clearer understanding of how customers view your brand, messaging, and tone, enabling your content to hit home. We will identify content delivery vehicles specific to your target audience as well as topics that are of interest.
Website Content is absolutely critical. Every potential customer is likely to visit your website at some point. A recent study conducted by Pardot found that 86% of business product buyers begin their research with an online search. How do you come across?
Biographies are written to reflect your brand personality and to play up the excellence of your staff and leadership. After all, these folks make your company what it is.
Blog Posts are a great way to keep in touch, sharing your thoughts, insights, and commentary on an informal basis. Your blog can be professional, yet personal; you are sharing with your reader. However, you must commit to regular writing (unless you have ContentContinuum in your court).
Facebook Posts optimally should spark conversation and sharing. Facebook is a wonderful vehicle with which to promote events, disseminate information, educate, or simply engage. The incorporation of a photo or video has become an essential element of the post.
Tweets keep your Twitter account humming. Tweets can range in purpose from posting news or informally keeping in touch with your audience. Since Twitter is the ultimate for in the moment, it is a great way to communicate information with urgency. ContentContinuum would be happy to create Tweets to correspond with Press Releases, Blog Posts, Newsletter Content, and/or Facebook posts.
Profiles serve many purposes, for example, concisely presenting your organization for the world to see on your LinkedIn page or in a trade show guide.
Case Studies showcase your product or service in action in a highly credible format. Your case study story can incorporate testimonials and can effectively demonstrate the intangible attributes and strengths that you offer.
Press Releases communicate newsworthy information to the media, general public, and customers. Since your press release may be seen online exactly as written, let's make it count.
Newsletters offer a means to reach out to your customer on a regular basis. Your newsletter must offer information that your target audience will want to read. Make sure that your newsletter is a home run every time. ContentContinuum can help you to make that happen.
Email Communications are relevant at all stages of the customer relationship cycle. Let ContentContinuum make your email blasts something that your customers will want to open.
White Papers present an expert discussion of an issue, topic, research, or decision. The document is typically formal and includes a lengthy presentation of fact and analysis intended to help the reader gain an understanding, form an opinion, or make a decision. White papers position you as a thought leader.
Brochures/Sell Sheets generally serve the more formal purpose of providing organized information on products and services and/or on your organization. They are also an essential vehicle for branding. These documents must anticipate customer questions and help your customer to make the right decision.
Please contact ContentContinuum for assistance in these and other content areas. We also provide marketing strategy and planning assistance.